excerpt taken from ESPN...

"Sources told ESPN The Magazine's Chris Broussard that representatives for James contacted the network, proposing the idea of a dedicated special. The sources said James' representatives requested they be allowed to sell sponsorship for the broadcast, and ESPN agreed.
[B]Adande: LeBron's TV Special[/B]
It only makes sense that LeBron James would create a show to tell his choice, that he would drag teams and fans along until the camera's red light comes on, writes ESPN.com's J.A. Adande. [B][URL="http://espn.go.com/nba/dailydime/_/page/dime-freeagency-100706/lebron-see-tv-special"]Daily Dime[/URL][/B]
"Due to the unprecedented attention and interest surrounding LeBron's decision,...